Creator Management · Est. Dubai

We represent the creators worth following.

A management house specialised in technology, AI, filmmaking and education, representing a select group of world class talents and connecting them with the brands that define culture.

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Trusted by the world's leading brands

AppleGoogleSamsungAdobeDJIMercedes-BenzSonyInsta360HiggsfieldCapCutOpenArtLovartVisit DubaiVisit Abu DhabiVisit MaldivesVisit FranceVisit Türkiye AppleGoogleSamsungAdobeDJIMercedes-BenzSonyInsta360HiggsfieldCapCutOpenArtLovartVisit DubaiVisit Abu DhabiVisit MaldivesVisit FranceVisit Türkiye

The House

A new standard in creator representation.

TARRAF is a Dubai based management house representing a select group of world class talents across technology, AI, filmmaking and education. We are deliberately selective. Fewer names, sharper deals, deeper partnerships.

We sit between exceptional talent and the world's most ambitious brands, shaping campaigns that move culture and building relationships that last well beyond a single post.

No category lock in. No templates. Every partnership is built around the talent, the brand, and the result it needs to drive.

1.5M+

Global audience reach

40+

Tier one brand partners

$4.2M+

USD in campaigns delivered

Founder

Sam Tarraf

TARRAF is led by Sam Tarraf, who brings 11 years in marketing and PR and 6 years managing creator campaigns. With a background distributing global consumer brands, including Johnson & Johnson, he built the house around a simple belief: the best creators deserve the kind of strategic management usually reserved for the world's biggest brands. Beyond representation, the house has launched a phone video masterclass now teaching over 8,000 students worldwide.

Services

What we do

Brand Partnerships

We source, negotiate and manage partnerships with the world's leading brands, from single campaigns to long term ambassadorships. Every deal is structured to protect our talent's voice and maximise their value.

Campaign Direction

Beyond the deal, we shape the work. Concept, creative direction, production oversight and delivery. We stay in the room until the campaign is something both sides are proud to put their name on.

Talent Development

We invest in the long game. Positioning, rate strategy, audience growth and category leadership. We build careers that compound, turning creators into enduring cultural figures.

Strategy & Consulting

For brands entering the creator space, we advise on talent selection, campaign architecture and creative strategy, drawn from years inside the deals that actually move the needle.

Featured talents

By invitation

Kayo Daniel@kayo

Leading KOL in technology, editing and AI.

Selected work

SamsungBrand Partnership

Mercedes-BenzCampaign

AdobeCreative Campaign

HiggsfieldProduct Launch

OpenArtBrand Partnership

We don't chase reach. We build the kind of presence that compounds. Careers measured in decades, not algorithms.

Two ways in

Work with us

For Brands

Book world-class creators.

Looking to partner with leading talent in technology, AI, filmmaking or education? We make it simple and we move fast. The right creator, the right campaign, handled end to end by a team that understands both the brand's goals and the creator's craft.

For Talent

Be represented properly.

A serious creator deserves serious management. If you're a leading voice in technology, AI, filmmaking or education ready for a team that fights for your value and builds your long term career, we'd like to hear from you.